Iowa Speedway signs up title sponsor for May race
John Deere is partnering with 10 of its Iowa dealers to sponsor the John Deere Dealers 250 presented by Pioneer Nationwide Series race scheduled to begin at 2 p.m. ET on May 22nd at Iowa Speedway.
John Deere and the participating Iowa dealers will host more than 3,000 customers during the race. Jeff Oldham, division sales manager at John Deere, explains that the track provides a great venue to connect with their customers.
"Iowa Speedway can hold more than 55,000 fans, and the Nationwide Series races at this track consistently sell out," Oldham said. "Because many of our customers are avid race fans, we are very excited about the sponsorship with our dealers, and look forward to an exciting race on the fastest track [less than 1 mile] in the nation."
The John Deere Dealers 250 presented by Pioneer creates a national stage to spread positive messages about agriculture -- especially the benefits of alternative fuels.
"Powering race cars at high speeds is the ultimate in ethanol performance," said Todd Frazier, Pioneer business director for Iowa and Missouri. "Just as science and innovation are constantly improving the performance of the cars on the track, they are helping to develop alternative fuels that Iowa agriculture can deliver."
Iowa Speedway vice-president of sales and marketing Chuck Spicer believes the John Deere-Iowa dealer partnership is a natural fit given a large portion of their fan base is tied to agriculture.
"We're very grateful to have John Deere and their dealers on board," Spicer said. "Their sponsorship enables us to create an exciting race-going experience for our fans that's fueled -- literally -- by one of the biggest names in the agricultural industry in Pioneer."
John Deere is also using their sponsorship to highlight a cause they are passionate about -- Iowa Make-A-Wish Foundation.
"We've invited the Make-A-Wish Foundation of Iowa to choose a wish child recipient to open the race as the honorary Grand Marshal. We want to help raise even more awareness to the Foundation's efforts to help kids with life-threatening medical conditions," Oldham said.
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